In today's busy business world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. One way to attain these goals is by aligning marketing efforts with the buyers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the variou… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and various other realities about modern-day B2B advertising. We talk about just how the buying trip is currently totally fragmented and also the way that area building can aid marketing professionals retake control of the disc… Read More

Mark Donnigan: It's going great, Ben. I am so delighted to be right here on your show.Ben: Absolutely. We enjoy to have you on the program. Particularly given the importance and also the necessity of the subject we're mosting likely to be taking on over the program of this discussion also, which is one that I believe is actually under-discussed. On… Read More